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Creating, designing and inventing fashion has always been Ana's great passion. Italian by descent, Ana Tinelli learned from an early age to live with the exuberance of gems and precious metals. This intimate relationship, built through her great-grandfather, a jeweler by profession, made Ana begin to be enchanted by gold, silver and the colors and shine of stones when she was still a little girl.

He studied in Tokyo, at the renowned ESMOD, a traditional French fashion school. There he studied gemology, technical drawings, trends in depth and even produced pieces on his own bench. This experience was fundamental for the evolution of his technique.

Back in Brazil, Ana Tinelli developed a collection of exclusive pieces and soon after, she was invited to set up a store in the former Daslu, a partnership that was a success. For 15 years, Ana developed only high jewelry and exclusive pieces aimed at this audience. Ana Tinelli also had a store in the JK shopping mall.

After years of practicing yoga and seeking balance between body and mind, the designer began designing jewelry for people who seek this same goal within the same philosophy. Today the brand is inspired by the connection between mind and body. The pieces that Ana develops are focused on the universe of yoga, a universe that completely involves her. When Ana Tinelli creates a piece of jewelry, she is always looking for something beyond the beauty of the piece. It is looking for benefits for those who will wear it, after all, a piece of jewelry has a lot of energy and strength.


Upliftment and Inspiration

The main idea is to always enlighten women by increasing their self-esteem through pieces that reflect peace, tranquility and the union of beauty and benefits such as protection and healing. Ana Tinelli produces pieces that inspire her and her clients.
In addition to producing custom pieces, his creations can be found for sale in his studio in São Paulo, in his online store, in addition to constant exhibitions and events in which he participates.

In the Media

The brand's clients include Naomi Campbell, Costanza Pascolato, Donata Meirelles, Georgina Brandolini, Renata Kuerten, Thereza Collor, Tereza Fitipaldi, among others.

As for shoots, websites and magazines, the brand is always present in Vogue, Vogue RJ, Caras, Veja Luxo, Daslu, Lola, Uma, Cláudia, Elle, Black Card, Bazaar, Glamurama, Lu Lacerda, Vivi Mascaro, Circolare, Arena, Snap, etc.

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